LaFriendzone is emerging in Togo as a distinctive entertainment platform devoted to celebrating millennials and gen Z, creators, and the vibrant creativity of our time. Since October 2020, BIAM Events has been curating 3 to 4 events annually. In every rendez-vous, we strive to cultivate a dynamic space where music, arts, and lifestyle converge, giving rise to a unique social melting pot.

Our mission is crystal clear: to craft timeless, experiential moments that transcend borders, showcasing the abundance of our creativity. We serve as the architects of a universe where the musical diversity, artistic expressions, and lifestyles of African millennials intersect, blend, and flourish.

For 2 years now, I've been overseeing LaFriendzone Lomé's brand identity and global communications across successive editions. Additionally, I actively contribute to the operational management of the event.

LaFriendzone transcends being merely an event; it's a Movement, a force that champions local talent. Through our efforts, we've successfully established a growth platform for around twenty content creators, a dozen Deejays, about twenty partner companies, and approximately fifty individuals involved in the production of each event. Our impact extends beyond our events, having forged meaningful collaborations with esteemed brands like Woodin and Gozem, as well as with other iconic events in the sub-region, such as ZeChill and Outmosphere.