I'm Sabine Djokoto-Ayité, a brand & communications enthusiast with a rich 7-year journey spanning Europe and Africa. When not immersed in the world of communications, you'll find me chasing sunsets, traveling & exploring diverse cultures, finding inspiration in the Arts, or performing as an hobbyist DJ. Thanks to my photographic eye, I see beauty in simple things and tell stories whenever I can.
wabisabine is a fusion of wabi sabi and my first name Sabine, forming an alter-ego that embodies my vision of the world. Wabi sabi is a Japanese aesthetic and spiritual concept that celebrates the art of imperfection. For me, it's a philosophy of life that celebrates beauty in imperfection, simplicity and authenticity.
My vision of communications is deeply influenced by wabi sabi. I believe in the power of authentic stories, brands that embrace their uniqueness and heartfelt communications where every imperfection contributes to the richness of the narrative.
My professional journey has been shaped by a series of enriching experiences across startups, agencies, and the retail industry. My freelance work in the fashion and events sectors has cast me as a true Swiss army knife.
From my early days in retail at IKEA France HQ, where I honed a deep understanding of customer needs, to my dynamic tenure in an agency under Publicis Group, where I excelled in versatility and innovation, and onwards to my ventures in the dynamic realm of startups, I've navigated a diverse spectrum of communications.
Mission : elevate your brand into compelling storytellers, bringing out the real you and showcase that unique & authentic value.
Services : craft brand identities, design or spice up logos, lead rebranding initiatives.
Mission : ever wanted your audience to feel a deep connection? That's my jam.
Services : conduct content audits, formulate and execute comprehensive communication plans, rock social media marketing strategies, copywriting.
Mission : bring stories to life through engaging and creative content, capturing the essence of your brand.
Services : I'm your go-to for writing video scripts, guiding audiovisual projects with some artistic flair, and managing the whole shebang from production to post-production for photos or videos.
