Gozem is the leading Super App in French-speaking Africa. The app, available on Android and iOS, provides an ecosystem of mobility, e-commerce and financial services to clients, drivers and merchants. Gozem is currently operational in 15 cities in Togo, Benin, Gabon and Cameroon, with over one million registered users, who have completed +20 million trips since its launch in November 2018.
In July 2021, upon joining Gozem, I encountered a modest ten-page Google Slides document outlining the company's graphic guidelines. Recognizing the need for a more comprehensive representation, I undertook the task of crafting Gozem's inaugural Brand Book. Collaborating with my team of graphic designers, we meticulously expanded the brand's identity across nearly a hundred pages. I approached the design of this document with meticulous attention and unwavering precision. This document now serves as the overarching guide for the Gozem brand. I am eager to witness the ongoing evolution of the brand in the years to come.
Shoutout to my design collaborators: Rodrigue, Hamza, Fabrice, Serge and Cleber 😉
Enhanced comprehension of brand guidelines among all staff members, irrespective of their department.
Every member of the Marketing Communications team has evolved into a dedicated local brand gatekeeper.
Enhanced brand consistency: the Gozem brand now maintains a uniform and cohesive identity across various countries and platforms.
Collaborating with Sabine on the creation of the Gozem brand book was truly exceptional. Her insightful guidance infused a strategic and creative vision that significantly elevated the project. Sabine showcased a profound understanding of the brand's identity, skillfully encapsulating its essence in each graphic element. Her talent for catalyzing ideas and fostering creativity turned the entire process into a dynamic and inspiring collaboration. Sabine struck a perfect balance between visual aesthetics and business objectives, resulting in a Brand Book that transcends mere aesthetics to authentically embody Gozem's values and mission. I feel fortunate to have worked alongside such a gifted and dedicated professional.
