Between 2020 and 2021, I collaborated with the Allëdjo Studio brand to refine its social media strategy. "Allëdjo" translates to "visitor" in Yoruba, the mother tongue of founder Kassim Lassissi. The brand was conceived with the vision of merging a love for travel with the creation of exquisite clothing inspired by various destinations and their rich cultures.

Traditionally, Kassim captured the presentation content of his collections on-location, reflecting the inspiration behind each collection. However, in April 2021, with the lingering presence of the pandemic and uncertain circumstances in France, this practice faced a challenge. Seeking a creative solution, Kassim reached out for input on navigating these unprecedented constraints.

During a moment of lockdown-induced daydreaming about a vacation, inspiration struck. I proposed a unique approach: "Since we can't physically travel to Santorini for the launch campaign content, why not bring Santorini to us? All we need is a green background, the stunning Allëdjo pieces, a skilled team, some captivating props, and Adobe Premiere Pro to work its magic." The result? A captivating and magical campaign that seamlessly transported Santorini vibes to the heart of our creative process. I invite you to witness the enchantment!